Last fall, the Codex Group, a book audience research firm, conducted an online test to gauge how effective different book presentations were at getting consumers to browse books. More than 50 new and upcoming titles were included as part of the test, and nearly 4,000 book buyers took part. Cover presentations designed by Amazon Publishing did by far the best job of luring in prospective buyers. In fact, the company had eight of the top 10 most actively browsed books tested. (As part of the test, each cover has an adjoining "read more" button, with each "read more" click counted as a "browse" for that book.)
Judging a Book by Its Title
17 February 2020
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