"I have only the vaguest understanding of what TikTok is," said Ann Patchett, owner of Parnassus Books in Nashville. So she still doesn't quite grasp how savvily Sarah Arnold, Parnassus's marketing manager, has leveraged the platform to promote the bookstore-or what a microcelebrity Patchett herself has become on the app.
Authors

'Never use a metaphor and then explain it'
'For God's sake, never use a metaphor and then explain it...
You can assume a world from so little and readers will. So I'm more interested economy than encyclopaedism, in how little you can get away with rather than how much you can cram in...
I don't want to write puzzle stories that can be decoded to the correct answer... Read more