The Bridgerton books got a makeover inspired by the steamy Netflix adaptation-the latest in a long line of redesigns that show how tricky marketing romance can be.
Well, friends, it's been another tough year. But as we wind down 2021, it is useful to remember the good parts, the pleasures small and large that got us through. And yes, a beautifully designed book can be one of those pleasures-especially when we're still spending more time at home than perhaps we would like.
Last fall, the Codex Group, a book audience research firm, conducted an online test to gauge how effective different book presentations were at getting consumers to browse books. More than 50 new and upcoming titles were included as part of the test, and nearly 4,000 book buyers took part. Read more
Book designer and author Joel Friedlander takes a look at pitfalls self-publishers face when doing their own book formatting, and explains how to avoid these mistakes in the first place.
We all judge books by their covers. A cover is the most important piece of marketing for any book. Publishers know this, which is why they have entire departments devoted to the design of book covers. Art departments do tons of market research, A/B testing, and usually go through several designs before deciding on a direction for a cover.
If you're looking for the most anticipated books of 2019, chances are your search will start with Google and end at Amazon. Chances are even better that one book cover will consistently jump off the screen: Marlon James's Black Leopard, Red Wolf, its graphic white title entwining with a writhing, jewel-toned print of a shape-shifting beast. Read more
We often can't help judging a book by its cover - but author Jojo Moyes says cliched cover designs are stopping potential readers from picking up books they might like.
Books, on the whole, are designed so readers think they know what they're getting before they even read a word - especially when it comes to those by, or aimed at, women.
Covers sell books. But in the case of Hillary Clinton's memoir What Happened, you can't help thinking that the book's sales in the UK are despite the jacket treatment, not because of it. Whereas the US jacket oozes the gravitas you expect from the woman who stood up to Donald Trump, the UK jacket has all the power of a shrugged "meh".
Before I saw the cover of my second novel, I worried about it. My greatest fear was this: A woman, looking out to sea. Her back is to the reader. Her hair is thrown up in a vague style that if nothing else can be described as "timeless." Her stance evokes a wistful, feminine longing-for a man, perhaps, or for a dinner she doesn't have to cook.
Jason Aaron Baca is good-looking, not handsome like the Ryans (Gosling and Reynolds) or rugged like Daniel Craig, who is fetching in a tailored Tom Ford suit. But when Mr. Baca, 42, slipped on a pair of dark aviator glasses recently, he looked remarkably like Tom Cruise in "Top Gun." Read more
This website offers a wide range of tips on photography and provides an easily accessible guide for the amateur providing guidance and suggestions for photographing everything from babies to pets, headshots to nature. There's also helpful information on equipment.
‘Even if you are writing stark realism, I think there is magic in this age group, because they are at an age at which possibility is at its most colossal. They are still on the brink of becoming the person that they will be, and there is magic inherent there. I wanted to say to children, "I think you have been underestimated.
"What's going on with the book market?" an agent asked me this week. The big books are not showing up, the débuts are passing by too fleetingly, while genre titles, the brands, and backlist books are shifting to the centre ground and taking root. In short, for this year's trends, look to last year's hits. Rinse and repeat.
In my previous blog, I outlined five ways in which publishing can, and likely will, use AI to streamline and make its operations more efficient. I'd like to turn your attention to how AI can help sell more books.
Labour achieved a landslide win in yesterday's general election, with Sir Keir Starmer due to enter Number 10 Downing Street for his first term in office.
A new survey commissioned by the Publishers Association (PA) has shown that children's reading for pleasure remains a priority for adults across the country, despite a decline in reading.