15 December 2014
As a book publicist, my job is sometimes as much about educating authors about publishing and bookselling as it is about getting media attention for their book. Long ago, before the internet became the dominate avenue for promotion and communication, there were certain tried-and-true paths to book publicity that every publicist traveled. Newspaper book sections, NPR, and publications devoted to book coverage were the most significant media for books, and so these outlets were what most publicists pursued.
