Authors Are the New Gatekeepers to Large Audiences | Digital Book World

As these authors built huge audiences over time, they made it much easier to sell thousands of their books. But more importantly, they began to attract attention from other entities seeking access to their audience. That interest has created exciting new revenue opportunities for the authors through paid advertising, joint partnerships, corporate spokesperson roles, etc

In an ironic reversal of roles, authors who had to pay companies for advertising now charge companies to advertise products to their audience. The authors listed above routinely receive thousands of dollars for individual ad space. This growing trend represents one of the most exciting times in literary history to be an author.