How TikTok's BookTok craze is 'making reading cool again' - The Big Issue

This is true for BookToker Nicole Murphy, who has 42,000 followers on the app.

"I stopped reading as I got older. But when I stumbled upon BookTok, it seemed like a positive space and I started reading more. I wasn't part of a specific community and thought it'd be nice to be part of," she tells The Big Issue.

"It's made reading cool again," Murphy continues. Addressing BookTok's reputation for competitiveness she says, "Someone might say ‘I've read 30 books this month', but they haven't said ‘I'm better than you because of that'. It's internal pressure people get from seeing this, like with anything online."