The Bookseller - News - S&S UK launches publishing's first romance TikTok creator house

A number of TikTok creators will attend including Library of Lina, Ella Simps for Books, Compulsive Book Buyers, Rhysandsbaby and Booked Up, all of whom have a combined following of over 230,000.

The news comes after HarperVoyager created publishing's first TikTok creator house with eight BookTok influencers in Hay-on-Wye last year.

Sarah Jeffcoate, marketing manager at S&S UK, said: "As industry leaders in the romance space, we have loved collaborating with content creators on TikTok over these past few years to further amplify the power of romance and reach swathes of new readers.

"Passionate and imaginative, the BookTok community have done incredible things to advance attitudes and further our #RespectRomFic mission, and we're proud to work alongside them. Collaborating with Rocket on a romance specific creator house feels like the natural next step."