TikTok's New Publishing House Feels Familiar And Not in a Good Way | The Mary Sue

The power wielded by the collective reader communities of BookTok is catching the eye of TikTok itself, and they want some of it. In April of this year, TikTok's parent company, ByteDance, filed a trademark with the US Patent Office for a new publisher named 8TH NOTE PRESS, which would notably be focused on, among other things, "Book publishing; publishing of books, e-books, and audio books; providing online non-downloadable fiction and non-fiction books on a variety of topics; publishing services, namely, publication of books in tangible print and digital copies and through electronic delivery." There's another point that roughly paraphrases to creating virtual communities online around books through social media apps but suffice it to say, we're seeing what looks like a big push into the book publishing space.