For an increasing number of people, reading means listening to streamed audio files through a smartphone. The audiobook has a long history,1 of course, but what is new is its commercial impact: For the first time, audiobooks can no longer be seen as a niche market. Now, the audio medium competes with print books and ebooks for the attention of book readers in a large and diverse range of national book markets. Most people in the book trade believe that the audiobook share will continue to grow in the coming years. According to the Association of American PublishersThe national trade association of the American book publishing industry; AAP has more than 300 members, including most of the major commercial publishers in the United States, as well as smaller and non-profit publishers, university presses and scholarly societies (AAP), 8.1 percent of the revenues of the total US book trade in 2021 came from audiobooks.2 This figure can be compared to ebooks (11.6 percent), but also to change over time: in fact, it is audiobooks-in contrast to all other book formats-that have shown a rapid and steady increase over the past ten years.
Audiobooks: Every Minute Counts - Public Books
10 October 2022
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