Indie Means Indie | Fiction Notes

Two and half years ago, I started advertising on Amazon's AMS platform. It doubled my sales. But then, everyone else found the platform and the cost of advertising has sky-rocketed. I get it. There's competition, as there should be. But what I don't get is that the platform is confusing, frustrating, and most of all, inconsistent. You may advertise using Keyword A and get fantastic results. If you try to duplicate that with a similar title, say the second in a series, however, you'll probably get zilch. Nothing. Zero. Zip. Nada. There's no consistency. That's a simple example, but the inconsistency extends throughout the platform.