4 August 2014
Effective book publicity relies on planning ahead and defining success for you and your book. You can't get there without asking where you are going and what you want to happen when you arrive.
The key is asking questions and seeking answers that are both realistic and sustainable. The best answers for you are not necessarily the same best answers for another author. Sure there are some overlap and common practices, but the options for book publicity are so widespread and varied that it can be overwhelming to authors and publishing professionals alike.
