Gen Zers Are Bookworms but They're Ditching E-Books for the Real Thing

Book sales in the US and the UK have boomed in the past two years, the management consultancy McKinsey found. Sales in the US hit a record of more than 843 million units in 2021, while last year had the second-highest number sales, at almost 789 million. This increasing popularity was partly because of Gen Z and its social-media trends, including the hashtag #BookTok on TikTok, McKinsey said. Perhaps the most surprising trend is not Gen Zers' love of books but the way they consume them. While their pastimes usually involve a screen, data and interviews with Insider suggest this doesn't apply to books. They're choosing to ditch digital formats and opt for the timeless paperback book.