15 June 2020
So, we're getting there... slowly. The "new normal" is taking shape, and both sales people and buyers are emerging from furlough and playing catch up. By this time of year in the "old normal", we'd be well into our Christmas discussions, but understanding what the next few months hold, let alone what autumn and the all-important "Golden Quarter" will look like, is for most publishers and retailers a daunting task. Budgets are up in the air, and there are crucial decisions to be made about what to publish, when to publish, or even whether to publish this year at all.