Crankstart revealed as new Booker Prize sponsor in five-year deal | The Bookseller

Crankstart's support will begin on 1st June after this year's international prize is awarded - the last to be funded by the Man Group after an 18-year partnership. Afterwards, the contests will simply be known as the Booker Prize and International Booker Prize, rather than carrying the new supporter's name. The Booker Prize Foundation said it had begun a search for a new sponsor, once the trustees knew that the Man Group's sponsorship was coming to an end in the summer of 2018, but that the link to Crankstart came through a personal connection to Mike Moritz and Harriet Heyman. "Aside from the Crankstart discussion, which was already well advanced, we had many interested parties enquiring about sponsorship rights as soon as the news broke of Man Group's withdrawal," the Foundation said.