17 April 2017
In 2012, we launched Thought Catalog Books. With Thought Catalog the website, we mastered producing short-form writing for the web and we wanted a new challenge. We hoped to build a counterweight to Thought Catalog's trendy digital brand with a more contemplative spin-off brand as a book publisher.
There were two questions driving the identity of our book startup: In the age of algorithms and social media, can we create an enclave where creative and intellectual sophistication still matter? Can we build a publishing model where readers instead of advertisers are the main stakeholders?
