27 February 2017
Last year, every social media network out there tried to jump on the streaming video train. Facebook had Facebook Live. Twitter had Vine. Snapchat had itself. Instagram copied Snapchat. Even Tumblr added live video. But Netflix, which alone produces a third of the internet traffic in North America, has easily beaten them all. Netflix started earlier, and they used an all-you-can-watch model that appealed to everyone tired of recording their TV shows to watch later.
Can that same model work for every other form of content out there? It did for Spotify. But there's one major industry where the Netflix model was a complete flop. Here's a breakdown of what happened to the concept of a "Netflix of books" and why.
