How To Sell Nearly a Half-Million Copies of a Poetry Book

Melville feels "that the medium of poetry reflects our age, where short-form communication is something people find easier to digest or connect with." As for AMP being a poetry publisher, she said, "Yes, this is poetry, but I think we are publishing a form of communication for the times that happens to be poetry, as opposed to being a poetry publisher. As a company, we've always published books about the meaning of life, in humor or in gift-book form, so it's sort of an extension in that way."