One day in 2012, Megan Chance, a historical-fiction writer from the Kitsap Peninsula, arrived at Amazon.com's South Lake Union headquarters for a meeting. The retail giant's sleek new campus was bustling with software engineers of various nationalities, marketing mavens, and MBAs. The floor Chance visited, though, was practically empty. "There were, like, four people there," Chance recalls. "It was bizarre."
The two-decade-old online retailer was still getting a relatively new and little-understood division going-one devoted not only to selling books on the vast digital platform it had created, but also to publishing them. With the frenetic speed of a start-up, Amazon Publishing had in a few years launched a series of imprints devoted to different niches: mystery, romance, historical fiction, science fiction, and more. Now, the company's fledgling imprint devoted to her genre, Lake Union Publishing, wanted to publish Chance's latest work, Bone River, a novel about a 19th-century ethnologist who develops a mystical connection to a mummy.
