3 February 2014
When London's Ian K. Ellard won the first future-of-the-book-business essay competition run by The Bookseller, "The Toast" ran on The FutureBook site the day before the US Thanksgiving. On one side of the pond, we were all buckling our brains into cockle hats. On the other side, our publishing industry associates were trying to get last-minute business bits done with us before "we gather(ed) together to ask the Lord's blessing."
In short, "The Toast" got past some folks' cin-cin.