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Todd Rutherford has set up a business supplying reviews on demand.
Suddenly it hit him. Instead of trying to cajole others to review a client%u2019s work, why not cut out the middleman and write the review himself? Then it would say exactly what the client wanted %u2014 that it was a terrific book. A shattering novel. A classic memoir. Will change your life. Lyrical and gripping, Stunning and compelling. Or words to that effect.
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'It is only by writing, not dreaming about it, that we develop our own style.'