14 August 2017
Most book marketing advice focuses on how to get readers to buy your books, yet ignores how to care for your readers once you've got them. With subtle tweaks to your publishing process, you have the opportunity to cultivate more passionate readers. I call these passionate readers superfans.
Superfans are your evangelists. Superfans buy everything you publish. They're the first to preorder your next book and the first to give it five-star reviews. Superfans are how bestsellers sell more books.
The process for cultivating superfans unfolds over minutes, days, and years. Before you can create the optimal environment for superfan cultivation,
