Book Marketing Today: It's All About the Fans

Last year's BookCon, which was held in conjunction with BookExpo AmericaBookExpo America, commonly referred to within the book publishing industry as BEA. The largest annual book trade fair in the United States "took 45 days to plan and we sold out at 10,000 people, This year we are capping it at 20,000 people. We are trying to introduce a model of end-to-end where authors are introduced to their fan base,"201D said Fensterman. "We had to guide publishers in content. We declined a number of marquee authors they wanted to bring because they didn't build this niche, passionate fan base we wanted to build. Don't undervalue this niche by dismissing it at genre. These are passionate consumers of content. We are not looking to engage the 45-55 year-old reader. How do you engage the YouTube generation? That's what we want to answer."