James Daunt isn't a moron | FutureBook

He's just playing it as it lays. The stupid decision by Waterstones (which predates him by about four managerial boards) was when they failed to make the drive into digital at the beginning of the century. Is there any point in Waterstones continuing to invest in an online product that, even if it is as good as Amazon, has conceded far too much ground to ever be able to catch up? Who shops at waterstones.co.uk? There are two other major calculations to consider: how big is the e-book going to become? And how long will the consumer put up with the proprietary nonsense of the kindle.