Skip to Content

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - Robert W Bly | Work

  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : Space required after the Public Identifier in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SystemLiteral " or ' expected in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SYSTEM or PUBLIC, the URI is missing in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : Space required after the Public Identifier in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SystemLiteral " or ' expected in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SYSTEM or PUBLIC, the URI is missing in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
amazon_http_request failed; op=ItemLookup, parameters=Array ( [ResponseGroup] => Variations,Images,ItemAttributes,OfferFull,Large,EditorialReview [ItemId] => 0709047703 [MerchantId] => All ) .

 

Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogues, commercials, and public relations material, and offers advice on freelance and ad agency work.

The author focuses on selling, urging writers to identify the USP (that which makes a product different and saleable) and to put it right up-front, to deliver simple messages that everyone can understand, and to write precisely for the intended audience. Also chapters on getting a job in an agency, and going freelance. All-in-all, a practical and helpful guide.

 

Non-Fiction Writing

Browse The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - Robert W Bly
0805011943
9780805011944
31-12-1990
£9.06
£19.64
351
Henry Holt & Company Inc
818,059

Subjects

Publishers

Authors

  • Printer-friendly version
  • Share this
Plotting the Novel

Robert Hale Ltd
28-06-1992
List price: £7.99
Lowest price: £92.20
Pages: 128

Similar works...

Writing Your Life Story - Michael Legat
Writing Your Life Story: How to Record and Present Your Memories for Friends and Family to Enjoy - Michael Oke
Writing Sports Stories that Sell: How to make money from writing about your favourite pastime (Successful Writing) - Jeremy Butler
Freelance Copywriting (Writing Handbooks) - Diana Wimbs
The Magazine Writer's Handbook (Writers' guides) - Gordon Wells
On Writing Well: The Classic Guide to Writing Non-Fiction - William Zinsser
How to Sell, Then Write Your Nonfiction Book: A Comprehensive Guide to Getting Published-- from Crafting a Proposal to Signing the Contract and More - Blythe Camenson
Travel Writing - Janet Macdonald
Freelance Writing for Magazines and Newspapers: Breaking in without Selling out (Harperresource Book) - Marcia Yudkin

Authors

more tags

Publishers

more tags

Writers Bookstall

Title Author(s) Publisher
The Last Train Thomas Neradin WritersPrintShop £7.99
The Book of Lost Fragrances: A Novel of Suspense M. J. Rose Atria Books £18.52
Solutions for Writers: Practical Craft Techniques for Fiction and Non-fiction Sol Stein Souvenir Press Ltd £15.00 Read Review of Solutions for writers | Reviews
Lip Service M.J. Rose Atria £16.99
The Family Trap Joanne Phillips Mirrorball Books £7.99
The Sixpenny Debt And Other Oxford Stories Mary Cavanagh, Jane Gordon-Cumming, Jane Stemp, Linora Lawrence, Sheila Costello OxPens £7.99
Writing for New Media: The Essential Guide to Writing for Interactive Media, CD-ROMs and the Web (Wiley Books for Writers) Andrew Bonime, Ken C. Pohlmann John Wiley & Sons £9.50
Copyediting: A Practical Guide Karen Judd Robert Hale Ltd £17.99
The Writer's Guide to Research: 2nd edition: An Invaluable Guide to Gathering Materials for Features, Novels and Non-Fiction Books (Creative Writing) Marion Field How To Books £9.99
Becoming A Writer Dorothea Brande Macmillan £9.99
How to Write a Million: The Complete Guide to Becoming a Succesful Author Orson Scott Card, Michael Ridpath, Ansen Dibell, Lewis Turco Robinson £9.99
Writing Down the Bones: Freeing the Writer Within Natalie Goldberg Shambhala Publications Inc £10.99
Screenwriting Lew Hunter Robert Hale Ltd £12.99
Creating Suspense in Fiction John Paxton Sheriff Robert Hale Ltd £9.99
Awaken The Writer Within 2e: Discover How to Release Your Creativity and Find Your True Writer's Voice Cathy Birch How To Books £8.99
A Manual for Writers of Term Papers, Theses and Dissertations (Chicago Guides to Writing, Editing and Publishing) Kate L Turabian University of Chicago Press £9.00
Better Beginnings for Beekeepers Adrian Waring WritersPrintShop £7.71
Worlds of Wonder: How to Write Science Fiction and Fantasy David Gerrold Titan Books Ltd £12.99
Writing for Pleasure and Profit Michael Legat Robert Hale Ltd £6.99 Read Review of Pleasure & Profit
Editing Fact and Fiction: A Concise Guide to Book Editing Leslie Sharpe, Richard Marek, Irene Gunther Cambridge University Press £34.99

283 results

Search work