Skip to Content

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - Robert W Bly | Work

  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : Space required after the Public Identifier in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SystemLiteral " or ' expected in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SYSTEM or PUBLIC, the URI is missing in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : Space required after the Public Identifier in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SystemLiteral " or ' expected in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SYSTEM or PUBLIC, the URI is missing in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
amazon_http_request failed; op=ItemLookup, parameters=Array ( [ResponseGroup] => Variations,Images,ItemAttributes,OfferFull,Large,EditorialReview [ItemId] => 0709047703 [MerchantId] => All ) .

 

Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogues, commercials, and public relations material, and offers advice on freelance and ad agency work.

The author focuses on selling, urging writers to identify the USP (that which makes a product different and saleable) and to put it right up-front, to deliver simple messages that everyone can understand, and to write precisely for the intended audience. Also chapters on getting a job in an agency, and going freelance. All-in-all, a practical and helpful guide.

 

Non-Fiction Writing

Browse The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - Robert W Bly

0805011943
9780805011944
31-12-1990
£9.06
£19.64
351
Henry Holt & Company Inc
818,059

Writers Bookstall

Title Author(s) Publisher
Writing for the Teenage Market (Books for Writers) Ann De Gale A & C Black Publishers Ltd £8.99
A Sikh Diplomat Gunwant Malik WritersPrintShop £30.00
Of Ghosts and Faeries - A Firefighter's Tale Chris Brown WritersPrintShop £9.99
One Step Ahead: Publicity, Newspapers and Press Releases Alison Baverstock Oxford University Press £7.99
The Complete Idiot's Guide to Writing Well Laurie Rozakis Ph.D. Imprint Unknown £14.63
Inspired creative writing: Secrets of the master wordsmiths Alexander Gordon Smith Infinite Ideas Limited £12.99
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market Alison Baverstock Kogan Page £19.99
Elements of Style for Screenwriters Paul Argentini Lone Eagle Publishing Co ,U.S. £7.99
Writers Guide to Copyright and Law 2nd Edition: Get Your Full Financial Reward and Steer Clear of Legal Pitfalls (How to books) Helen Shay How To Books £9.99
Fiction Writer's Workshop Josip Novakovich Writer's Digest Books £12.99
Networking for Business Success: Quick tips for busy people Heather White WritersPrintShop £9.50
Baron Baby's Evil Plan For World Domination And The Annihilation Of Adults Thomas, J D Travers WritersPrintShop £9.99
Producing for Web 2.0: A student guide (Media Skills) Jason Whittaker Routledge £17.99
Writing Down the Bones: Freeing the Writer Within Natalie Goldberg Shambhala Publications Inc £10.99
Creative Web Writing Jane Dorner A & C Black Publishers Ltd £11.99
Writing for Self Discovery: A Personal Approach to Creative Writing Myra Schneider, John Killick Vega Books £8.99
Writing Comedy: A Guide to Scriptwriting for TV, Radio, Film and Stage Ronald Wolfe Robert Hale Ltd £9.99
Writing Successful Textbooks (Writing Handbooks) Anthony Haynes A & C Black Publishers Ltd £16.99
Writing from Experience: From Louisa M.Alcott to Virginia Woolf Brian H. Taylor Robert Hale Ltd £11.99
Rotten Rejections: The Letters That Publishers Wish They'd Never Sent Andre Bernard Robson Books Ltd £6.99

Search work