Skip to Content

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - Robert W Bly | Work

amazon_http_request failed; op=ItemLookup, parameters=Array ( [ResponseGroup] => Variations,Images,ItemAttributes,OfferFull,Large,EditorialReview [ItemId] => 0709047703 [MerchantId] => All ) .

 

Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogues, commercials, and public relations material, and offers advice on freelance and ad agency work.

The author focuses on selling, urging writers to identify the USP (that which makes a product different and saleable) and to put it right up-front, to deliver simple messages that everyone can understand, and to write precisely for the intended audience. Also chapters on getting a job in an agency, and going freelance. All-in-all, a practical and helpful guide.

 

Non-Fiction Writing

Browse The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - Robert W Bly

0805011943
9780805011944
31-12-1990
£9.06
£19.64
351
Henry Holt & Company Inc
818,059

Writers Bookstall

Title Author(s) Publisher
Freelance Copywriting (Writing Handbooks) Diana Wimbs Berg 3PL £12.99
Writing For Journalists Sally Adams, Wynford Hicks, Harriett Gilbert Routledge £16.99
Writers' and Artists' Yearbook 2007 (Writers' & Artists' Yearbook) Ian Rankin A & C Black Publishers Ltd £14.99
How to Write Movie in 21 Days: The Inner Movie Method Viki King William Morrow Paperbacks £9.99
The Best Writing on Writing: v. 1: A Collection of the Year's Most Provocative Views on Fiction, Nonfiction, Poetry, the Writing Life and More Jack Heffron Story Press,U.S. £10.99
The Nuts and Bolts of Writing Michael Legat Robert Hale Ltd £6.99
101 Ways to Make Poems Sell: The Salt Guide to Getting and Staying Published (Salt Guides for Readers & Writers) Christopher Hamilton-Emery Salt Publishing £10.99
Writing Comedy: A Guide to Scriptwriting for TV, Radio, Film and Stage Ronald Wolfe Robert Hale Ltd £9.99
Writing for Children (Books for Writers) Margaret Clark A & C Black Publishers Ltd £8.99
Central Heating: Installation, Maintenance and Repair Patrick Mitchell WritersPrintShop £7.99
Writing Dialogue for Scripts (Writing Handbooks) Rib Davis A & C Black Publishers Ltd £11.99
Creative writing (Teach Yourself: writer's library) Dianne Doubtfire Teach Yourself Books £7.99
A Broken Hallelujah: Leonard Cohen's Secret Chord Liel Leibovitz Sandstone Press
Screenwriting (Teach Yourself: writer's library) Raymond Frensham Teach Yourself Books £7.99
The Crime Writer's Sourcebook (Writers' guides) Douglas Wynn Allison & Busby £8.99
A Poor Little House Janetta Bowen WritersPrintshop £9.99
Mortification: Writers' Stories of their Public Shame Robin Robertson Harper Perennial £8.99
The 38 Most Common Fiction Writing Mistakes J. M. Bickham F&W £9.99
Writing Romances Rita Gallagher, Rita Clay Estrada Writer's Digest Books £14.99
Creative Writing 4e Adèle Ramet How To Books £8.99

Search work