Skip to Content

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - Robert W Bly | Work

  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : Space required after the Public Identifier in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SystemLiteral " or ' expected in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SYSTEM or PUBLIC, the URI is missing in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : Space required after the Public Identifier in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SystemLiteral " or ' expected in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SYSTEM or PUBLIC, the URI is missing in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
amazon_http_request failed; op=ItemLookup, parameters=Array ( [ResponseGroup] => Variations,Images,ItemAttributes,OfferFull,Large,EditorialReview [ItemId] => 0709047703 [MerchantId] => All ) .

 

Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogues, commercials, and public relations material, and offers advice on freelance and ad agency work.

The author focuses on selling, urging writers to identify the USP (that which makes a product different and saleable) and to put it right up-front, to deliver simple messages that everyone can understand, and to write precisely for the intended audience. Also chapters on getting a job in an agency, and going freelance. All-in-all, a practical and helpful guide.

 

Non-Fiction Writing

Browse The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - Robert W Bly
0805011943
9780805011944
31-12-1990
£9.06
£19.64
351
Henry Holt & Company Inc
818,059

Subjects

Publishers

Authors

  • Printer-friendly version
  • Share this
Plotting the Novel

Robert Hale Ltd
22-09-1992
List price: £7.99
Lowest price: £92.20
Pages: 128

Similar works...

Writing Your Life Story - Michael Legat
Writing Your Life Story: How to Record and Present Your Memories for Friends and Family to Enjoy - Michael Oke
Writing Sports Stories that Sell: How to make money from writing about your favourite pastime (Successful Writing) - Jeremy Butler
Freelance Copywriting (Writing Handbooks) - Diana Wimbs
The Magazine Writer's Handbook (Writers' guides) - Gordon Wells
On Writing Well: The Classic Guide to Writing Non-Fiction - William Zinsser
How to Sell, Then Write Your Nonfiction Book: A Comprehensive Guide to Getting Published-- from Crafting a Proposal to Signing the Contract and More - Blythe Camenson
Travel Writing - Janet Macdonald
Freelance Writing for Magazines and Newspapers: Breaking in without Selling out (Harperresource Book) - Marcia Yudkin

Authors

more tags

Publishers

more tags

Writers Bookstall

Title Author(s) Publisher
Handbook of Short Story Writing: v.1: Vol 1 (Writer's Digest Handbook of Short Story Writing) Writer's Digest, Frank A. Dickson, Sandra Smythe Writer's Digest Books £10.99
The Oxford Guide to Style (Language Reference) Robert Ritter Oxford University Press £17.99 Read Review of The Oxford Guide to Style | Reviews
Writing Erotic Fiction (Books for Writers) Derek Parker A & C Black Publishers Ltd £8.99
The Writer's Guide to Research: 2nd edition: An Invaluable Guide to Gathering Materials for Features, Novels and Non-Fiction Books (Creative Writing) Marion Field How To Books £9.99
Trouble in the Making, Growing Up in the Creggan, Northern Ireland Kevin Doherty WritersPrintShop £11.57
Travel Writing Janet MacDonald Robert Hale Ltd £16.99
WRITING FOR SOAPS (Writing Handbooks) CHRIS CURRY A&C Black £15.99
Lady Of The Mercians Penny Ingham WritersPrintShop £9.99
Baron Baby's Evil Plan For World Domination And The Annihilation Of Adults Thomas, J D Travers WritersPrintShop £9.99
The Delilah Complex - Erotic Psychological Thriller (The Butterfield Institute Book 2) MJ Rose Lady Chatterly's Library
Breeding Better Bees John E. Dews, Eric Milner WritersPrintShop £7.99
Agents, Editors and You: The Insider's Guide to Getting Your Book Published (Writer's Market Library) Michelle Howry Writer's Digest Books £12.99
Creative Writing Workbook John Singleton Palgrave HE UK £21.99
Plotting the Novel Michael Legat Robert Hale Ltd £7.99 Read Review of Plotting the novel
The Business of Writing (Writers' guides) Gordon Wells Allison & Busby £8.99
The City of Devi Manil Suri Bloomsbury Paperbacks £8.99
The Crime Writer's Sourcebook (Writers' guides) Douglas Wynn Allison & Busby £8.99
Write from the Heart: Unleashing the Power of Your Creativity: Unleashing the Power of Creativity Hal Zina Bennett New World Library £11.17
Solutions for Writers: Practical Craft Techniques for Fiction and Non-fiction Sol Stein Souvenir Press Ltd £15.00 Read Review of Solutions for writers | Reviews
Copyediting: A Practical Guide Karen Judd Robert Hale Ltd £17.99

283 results

Search work