For self-published authors, getting your book into the hands of readers who are specifically interested in your genre or your expertise is imperative. Even if you've managed to get your work into bookstores, your title is one thousands of books they carry. Online, your title is one among millions. So how do you stand out? Presentations.
When you find the right venues for a presentation about your book, you are the expert that people (readers) have come to see and hear. This results in a deeper connection to you and your book as well as stronger book sales and a more robust and loyal following.