Book marketing

At the end of a book tour, rosy thoughts don't come naturally. You're alternating between an audience of ten or one hundred, a sense of giddiness and futility. You've searched for your novel in airport bookstores, handled reader questions about your use of the wrong car model, introduced yourself to people you've met before.  Read more

Managing an author's expectations early on in a marketing and publicity campaign and being upfront with the plan for their book is key to building trust between a publicist and a writer, according to Canongate's communications director Anna Frame.

Show of hands, writers, how many of you love book marketing? I can't see through your screen, but I know very few of you have your hands up.

One way to attract and cultivate a loyal audience is by sharing compelling content. The goal is to build a relationship that not only leads to book sales but creates fans that stay with you for the long-term. Content marketing should ideally begin before the launch of your book and continue for as long as you want to grow your author business.  Read more

If you had asked me to define an 'influencer' a few years ago, chances are I would have described someone, most likely female identifying, who created beauty, fashion, wellness and lifestyle content on behalf of brands and businesses.  Read more