Book marketing

For self-published authors, getting your book into the hands of readers who are specifically interested in your genre or your expertise is imperative. Even if you've managed to get your work into bookstores, your title is one thousands of books they carry. Online, your title is one among millions. So how do you stand out? Presentations.  Read more

In November, Weather Woman by Cai Emmons will release from Red Hen Press. To spread the word this summer, Cai drove "the Weather Woman van" to independent bookstores in the Western United States, distributing advance reader copies and chatting with booksellers. She's also speaking at a variety of venues across the country (see the full list).  Read more

Do you want to sell more books and increase the value of your author brand? Then give some of your e-books away for free.

To many authors, the idea of giving their work away for free is counterintuitive-and possibly abhorrent and sacrilegious. Free devalues your work, right?

Marketing is critically important to a book's success, yet time spent on marketing means less time for writing. Here, I share 10 set-and-forget tips to put an e-book's most important marketing on autopilot. These tricks work 24 hours a day to make an author's books more discoverable to readers.

Most book marketing advice focuses on how to get readers to buy your books, yet ignores how to care for your readers once you've got them. With subtle tweaks to your publishing process, you have the opportunity to cultivate more passionate readers. I call these passionate readers superfans.  Read more