Although this is a given for web surfers, the downside for authors and publishers is that they have almost no control over how their titles are displayed by these third parties online. Furthermore, they also lack the access to useful web analytics that could help them fine-tune their online marketing strategies through a clearer view of their potential readers. Mylibreto, an online marketing tool for books, seeks to help publishers monitor the digital lives of their titles on the Internet and provide this clearer view of readers.
Mylibreto's Fernando Fominaya
Mylibreto's Fernando Fominaya
Fernando Fominaya, CEO of Spanish digital marketing consultancy Noegia, came up with the idea after noticing that he was reading less books than before, in an era when anything you need to know is just one click away on a search engine. After giving it some thought he concluded that books were simply not finding a straight way to readers on the Internet because their web presence cannot be identified as content-rich, separate digital records. Quite the opposite: they only appear as book covers and reviews scattered across the Internet.
