Crowdfunding Authors' Books Could Save Publishing

Projects offer readers different levels at which they can invest in the project. Tied to these levels are different perks, such as a lunch with the author or an invitation to the book launch, for example. It can take time for an author to develop his or her fan base, but once it has been built, it is an easy market to tap into, says Kieran. And the readers have a hunger to take part. "Our users love to be involved in the process and have critical taste. They are not passive consumers - they're micro patrons," he explains.