18 March 2024
"You know they're spending money when there's carpet," Rich Johnston, the founder of the British comics news site Bleeding Cool, says, gesturing at the rich royal blue carpeting lining the Grand Hall of Olympia London. He's been at the fair for more than 15 years running, and in the years "when there's no carpet," he said, "you know things are a little bit tighter" for the sponsors.