Can Spotify Take Digital Audiobooks to the Next Level?

"Just like in music and podcasting, audiobooks today has one big dominating player," Ek said, referring to Amazon's Audible service. "And just like in music and podcasting, we believe that many more consumers want to consume audiobooks and want to listen to audiobooks. And just like in music, and podcasting, we're really excited to be able to bring all the amazing tools that we built for creators and consumers alike to enable more discovery of these amazing audiobooks to the entire world. So today, we're doubling down on audiobooks."