29 October 2018
Walking the halls of the Frankfurt Book FairWorld's largest trade fair for books; held annually mid-October at Frankfurt Trade Fair, Germany; First three days exclusively for trade visitors; general public can attend last two. is always a mixed experience. The sheer size of the industry is daunting, as is the unbridled optimism of so many publishers that their stands will attract the business they need to survive. It's also a tad depressing to realize that most of the books on display will probably prove to be unprofitable.
On the other hand, the sheer abundance of creativity can lift the spirits. And of course the parties and the friendships make Frankfurt (even after 45 visits) unmissable.
