The recent interview that Hachette CEO Arnaud Nourry gave to Indian news site Scroll.in has been a sort of nine-day wonder of the ebook world lately. In this interview, Nourry called the ebook a "stupid product" because it's "exactly the same as print, except it's electronic. There is no creativity, no enhancement, no real digital experience."
He added that publishers have tried enhanced or enriched ebooks time and time again, and they simply haven't worked. As a result, he came to the conclusion that publishers simply don't have the necessary skill set to enhance ebooks because they're too stuck on the printed page and don't know where to go from there.