How Indie Authors Can Sell Their Print Books at Local Bookstores - DBW

Selling your book in a brick-and-mortar bookstore is a partnership. The booksellers want to know that you're making an effort to raise awareness of your book to potential readers and let them know your book is available there.

"A lot of authors are uncomfortable with promotion," said Tiedemann, "We don't want them to do anything they don't want to do. But they can give their readers some notice that the book is available at our store."

That means having an author website and adding a link to the store's website on those pages. When you do other marketing promotions, mention the store as a place where your book can be found. Finally, if you're invited to do a book signing, market the event yourself to ensure you're not stuck behind a table with a stack of books and nothing to do.