28 November 2016
A recent Politico article, 'What if the newspaper industry made a colossal mistake?' provides some interesting parallels, although the mistakes are enlightening. The article amply fills the bingo-card of feel-good print stories: readers "prefer" print; print advertising revenues still dwarf their digital equivalent; newsprint reaches more readers and remains a superior user experience; the tactility of a print offer imparts a feeling of value. And so on.
But if this really were the case, why are most losing money? Why do newspapers remain endangered? Why-as someone who works in and has a keen interest in the practice of journalism, editorial design, and global news-have I bought just one issue of a newspaper this year?
