How to Market You & Your Book: The Ultimate Insider's Guide to Get Your Book Published with Maximum Sales - Richard F. X. O'Connor, Richard F. C'Connor | Work

This markets itself as the insider’s handbook of practical information and provides many useful ideas for novice writers and self-publishers. The author, whose experience comes from working for the American booksellers Doubleday and Waldenbooks, says that: ‘To write is not enough. Like it or not we must sell ourselves to others.’ He covers marketing, promotion and retailing, but maintains that word of mouth is still the best way to sell books.