'Non-fiction books are not marketed the same as fiction'

‘Many people write a non-fiction book and then meet a wall of frustration and delay as they attempt to attract interest from an agent or a publisher. This often drives an author into the arms of a burgeoning self-publishing industry. To the person who has spent years acquiring their knowledge, then more years writing their book, the self-publishing industry can be attractive. They can finally hold their book in their hands, show it to friends and say, "Look what I did. I'm published."

But there are drawbacks and one of the biggest is distribution. Having your book ‘published' and listed on a few websites, (usually as eBooks or Print On Demand) means you buy a few copies yourself, just to keep, then you are working hard (and paying fees) to sell other copies.

What I do is work with non-fiction authors, if they have a solid idea, to take them through the steps of giving their manuscript the best chance of attracting a reputable agent or publisher and, with that, get their book into more mainstream distribution channels, including onto the shelves of bookshops and libraries. One of the first things to be recognised in this process is that non-fiction books are not marketed the same as fiction. Fiction authors usually build a following for their books, so the author's name on the cover is a large part of the marketing...'

Jeff Maynard is an Australian author and documentary maker. His books include Niagara's Gold, Divers in Time and The Letterbox War of Kamarooka Street. Jeff has written widely for television and contributed articles to magazines around the world.

https://www.andrewlownie.co.uk/2019/04/01/selfie-to-shelfie