Indian book market

Anand Limaye of Indian Printing Works in Mumbai is a book printer and publisher. Every year during the festival season, he is "super-duper busy" with Diwali Anks, the bumper-size magazines published in Marathi during Diwali, featuring literary writings and ads in equal measure. "This year, instead of 19 Diwali Anks, we have printed 11," Limaye said.

After an unprecedented boom in India's publishing industry during the past two decades, many insiders are fearful that it has now reached its saturation point. But the boom is not over, according to David Davidar, who maintains that India is "one of the most exciting book markets in the world" and its future is one of hopes.

Indian publishing houses are fast becoming the preferred choice of writers from the neighbouring countries, with an increasing number of manuscripts from Pakistan and Sri Lanka doing well in India.  Read more

Is the ‘perennial cachet' in fantasy fiction so strong for booksellers in India that ‘writers are told by publishers to base their stories around the time of the Ramayana and the Mahabharata'? Two views here.

Nielsen's data ‘suggests that an extraordinary 21,000-plus retailers sell books here.' Vinutha Mallya's essay this month describes India's market as a place of many strengths and many challenges.