5 December 2016
Everyone may have a book in them, but what about a bestselling one? It would seem obvious that the big-name authors are going to go straight to the top of the charts, but periodically a book comes out of nowhere that captures the imagination - and the public's money - to become a break-out hit.
But is there actually a formula for writing a bestseller? Mark Stay and Mark Desvaux think think there might be, and they've given themselves one year to make it happen.