Genre fiction

The age old conundrum of which came first, the chicken or the egg, can definitely be applied to author branding and the genres across which an author writes. While many authors establish a brand based on the books they write, others write books (especially non-fiction) inspired by an existing brand.  Read more

How many times have you walked into a bookstore with a particular title in mind, and walked out with three others you hadn't planned to buy? As readers, we're drawn to a snappy title, a cool cover, a shout line that intrigues and excites. We decide, on a whim, to revisit an old favorite, or to try a new author, recommended by the bookseller's handwritten review card.  Read more

You can't have a good thriller without a nasty and formidable opponent for your hero. But it isn't enough to just write a character and call him "the bad guy." Just as it's important to create a well-rounded, three-dimensional hero, you must create a villain who is well-developed and not just your standard killer, robber, or kidnapper.  Read more

The most popular books genres in the UK

It turns out we're a nation hooked on crime and thrillers, with over a third of Brits reading these genres regularly. Mystery and drama follow in third and fourth position, with 34.9% and 32.9% of the population selecting these as their favoured genres.  Read more

In an interview that raised many hackles, Gregory dismissed erotica as ‘pornography' and crime novel villains as ‘blindingly obvious' - despite her own novels occupying a distinct genre themselves