Mills & Boon (M&B) has revealed a "huge" relaunch lined up for January, the first facelift for the brand in a decade. The rebrand features a sleeker logo and revamped covers, refreshed point-of-sale material, a beefed-up book club and the brand's first engagement with the blogging community. There will also be a raft of commercial partnerships and retail promotions for the romance imprint which will go live on 1st January.
Mills & Boon woos new readers | The Bookseller
2 October 2017
Tags in Links Topics
Agents
Amazon
Authors
Books
Children's authors
Children's books
Children's publishing
Crime-writing
Crime fiction
Crime writer
e-books
Indie authors
Poems
Poetry
Poets
Prizes
Publishers
Publishing
Publishing industry
Publishing world
Readers
Reading
Self-published writers
Self-publishers
Self-publishing
Self publishing
Writers
Writers' careers
Writers' craft
Writers' stories
Writing
Writing habits