Skip to Content

Publishing for global audiences

5 September 2019

‘The book trade tends to get into a publishing bubble. Readers don't understand why they have to wait for the audio book or ebook; a simultaneous release is very important for them. Whenever a new format launches, we as the publishing industry acquire new audiences, and that's important...

I think we've become slightly hijacked in the industry by an obsession with schedules and that it should take 13 months to bring a book to market. So one of Boldwood's commitments is to sign all of our authors on multi-book deals. The vast majority will be publishing two books a year. Many of our authors write quickly and they can't understand themselves why they can't publish sooner. It seems to me that we have to change that mindset in publishing and technology allows us to do that...

(Why now is the perfect time to launch Boldwood) ‘There are two reasons. Firstly, the global consumption of English language books, particularly fiction, has never been higher. Secondly, we now have the opportunity to deliver an author's work in many different formats, which is very exciting. It's a commitment at the very heart of Boldwood: to deliver our authors' work to global audiences at the same time on one publication date. Thanks to technological advances, sending content around the world from - as in my case - a basement in Fulham is now possible.'

Amanda Ridout, founder of new publisher Boldwood Books, in Bookbrunch.