14 December 2020
CAROLINE CALLOWAY'S CAREER so far has been indicative of many publishing trends. With help from her parents, she paid to develop her craft as a writer, studying at NYU and then art history at Cambridge. She started building her online presence by purchasing an initial bank of Instagram followers. From there she earned a large audience (some 684,000 followers at present), using the platform as an outlet for a significant quantity of self-published writing in the form of relatively lengthy, witty, discursive photo captions.