Mills & Boon (M&B) has revealed a "huge" relaunch lined up for January, the first facelift for the brand in a decade. The rebrand features a sleeker logo and revamped covers, refreshed point-of-sale material, a beefed-up book club and the brand's first engagement with the blogging community. There will also be a raft of commercial partnerships and retail promotions for the romance imprint which will go live on 1st January.
Mills & Boon woos new readers | The Bookseller
2 October 2017
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