14 November 2016
"Innovation is rarely something entirely new," Ahrnell told us. "Bonnier being several hundred years old," she said, "we have to reinvent the traditional business." Describing this as "two parallel journeys at a time"-one of which she sees as asking "How can we help?" in regards to various stakeholders, readers and authors included.
To reinvent the traditional business," Ahrnell said, "we have to find the pain points. And we have to be extremely good at finding the needs of the customer experience. discoverability. As Richard [Nash] said this morning, "much of publishing is a service."