When Open Road Integrated Media was founded by former HarperCollins CEO Jane Friedman in 2009, the industry as a whole was still fumbling over ebooks and the uncertain financial impact of digital publishing. Indeed, it was the rare publishing house that demanded digital rights in its contracts, and that was precisely why Open Road's business model seemed so revelatory. The company acquired digital rights to other publishers' backlist titles and released them as ebooks, often for the first time.
How Open Road Uses Agile Marketing to Power Growth
17 October 2016
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