12 October 2015
Old fashioned publishing skills are still "as relevant and vital as ever" in the children's market, even though children are increasingly discovering books through digital and new media brands, Egmont UK's m.d. Cally Poplak (pictured) has told The Bookseller Children's Conference.
Poplak said Egmont's strategy was driven by "what children love to read and what their parents are prepared to buy".