Most book marketing advice focuses on how to get readers to buy your books, yet ignores how to care for your readers once you've got them. With subtle tweaks to your publishing process, you have the opportunity to cultivate more passionate readers. I call these passionate readers superfans. Read more
Superfans
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'I'm very reassuringly honest'
‘My settings of Europe and English visitors weren't really doing it for them, so we decided Scotland would be good. I thought an island would be great, because it's a small community, and it's an opportunity for my main character to get away from it all. The team at HarperCollins have been so supportive and enthusiastic... Read more