Authors with strong brands enjoy numerous marketing advantages over those whose brands are weaker. For example, authors with strong brands are more likely to earn coveted book reviews and retailer merchandising. The results of such wins then feed into a self-reinforcing cycle that generates more readership, greater visibility, and more sales. Read more
'I'm very reassuringly honest'
‘My settings of Europe and English visitors weren't really doing it for them, so we decided Scotland would be good. I thought an island would be great, because it's a small community, and it's an opportunity for my main character to get away from it all. The team at HarperCollins have been so supportive and enthusiastic... Read more