18 November 2024
POD started off being closely associated with the self-publishing market, as it allows authors to publish for hundreds of dollars, if not zero dollars. It has never really shaken off that association, even though it has been a godsend for authors and publishers alike. For authors, it eases the path to nationwide distribution and retail placement; both Amazon and Ingram use the technology (on their own or through printers for hire) to fulfill orders. And for bigger publishers, it has meant not losing sales when being caught short of stock, whether because of a prize win, a current event, or scheduling problems-any number of reasons, some better than others.
