It was Christopher Hitchens, the much-celebrated author and critic, who claimed, "everybody does have a book in them but, in most cases, that's where it should stay."
Hitchens would, somewhat ironically, publish more than 30 books before he died in 2011, a year after the launch of Instagram, which now has about 1 billion monthly users.
For Allira Potter, her book is "a way for me to reach a new audience who want to learn what I am all about."
For Allira Potter, her book is "a way for me to reach a new audience who want to learn what I am all about."Credit:Don Arnold/WireImage
It's this platform, alongside TikTok, Facebook and YouTube, that is now undermining Hitchens' commandment. Those who have mastered the art of influence, attracting social media followers and fame, do have a book inside them - and it seems publishers don't want to let it stay there.
